/* ============================================================
   addogg.com — pitch site
   Aesthetic: dark editorial / broadcast / streetwear
   Built for Da Real Adogg · May 2026
============================================================ */

:root {
  /* canvas */
  --ink: #08070a;
  --ink-2: #110f12;
  --ink-3: #1a1719;
  --paper: #f5efe2;
  --paper-mute: #d7cfbe;
  --paper-dim: #9a9388;
  --rule: rgba(245, 239, 226, 0.10);
  --rule-strong: rgba(245, 239, 226, 0.25);

  /* accents */
  --red: #ff2d1f;
  --red-2: #d62518;
  --gold: #f0c04f;

  /* fonts */
  --display: "Archivo Black", "Impact", system-ui, sans-serif;
  --serif: "Newsreader", "Iowan Old Style", Georgia, serif;
  --mono: "JetBrains Mono", "SFMono-Regular", Menlo, monospace;

  /* rhythm */
  --gut: clamp(1.25rem, 3vw, 2.5rem);
  --section-y: clamp(4rem, 9vw, 8rem);
  --maxw: 1240px;
}

* { box-sizing: border-box; }
*::selection { background: var(--red); color: var(--paper); }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--serif);
  font-size: clamp(16px, 1.05vw, 18px);
  line-height: 1.55;
  font-feature-settings: "ss01", "ss02";
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* grain overlay across the whole page */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 9999;
  opacity: 0.045;
  mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}

a { color: inherit; text-decoration: none; }
b, strong { font-weight: 600; }
em { font-style: italic; color: var(--gold); }
i { font-style: italic; }

/* ============================================================
   TICKER — scrolling broadcast strip
============================================================ */
.ticker {
  position: relative;
  background: var(--red);
  color: var(--ink);
  overflow: hidden;
  border-bottom: 1px solid var(--ink);
}
.ticker__rail {
  display: inline-flex;
  align-items: center;
  gap: 1.5rem;
  white-space: nowrap;
  padding: 0.65rem 0;
  animation: tk 60s linear infinite;
  font-family: var(--mono);
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.06em;
}
.ticker__item b {
  font-weight: 700;
  font-family: var(--display);
  letter-spacing: 0.02em;
}
.ticker__dot {
  width: 6px; height: 6px; background: var(--ink); border-radius: 50%;
  display: inline-block;
}
@keyframes tk {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ============================================================
   NAV
============================================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--gut);
  padding: 1rem clamp(1.25rem, 4vw, 3rem);
  background: rgba(8, 7, 10, 0.82);
  backdrop-filter: blur(14px) saturate(140%);
  -webkit-backdrop-filter: blur(14px) saturate(140%);
  border-bottom: 1px solid var(--rule);
}
.nav__brand {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--display);
  font-size: 1.05rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.nav__brand-text i { color: var(--red); font-style: normal; }
.nav__brand-dot {
  width: 10px; height: 10px;
  background: var(--red);
  border-radius: 50%;
  box-shadow: 0 0 16px var(--red);
  animation: pulse 2.4s ease-in-out infinite;
}
@keyframes pulse {
  0%, 100% { transform: scale(1); opacity: 1; }
  50%      { transform: scale(0.78); opacity: 0.55; }
}
.nav__links {
  display: flex;
  gap: clamp(0.9rem, 2vw, 1.8rem);
  align-items: center;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.nav__links a {
  color: var(--paper-mute);
  transition: color 0.18s ease;
}
.nav__links a:hover { color: var(--paper); }
.nav__cta {
  border: 1px solid var(--red);
  color: var(--red) !important;
  padding: 0.45rem 0.9rem;
  border-radius: 999px;
  transition: background 0.18s ease, color 0.18s ease;
}
.nav__cta:hover {
  background: var(--red);
  color: var(--ink) !important;
}
@media (max-width: 760px) {
  .nav__links a:not(.nav__cta) { display: none; }
}

/* ============================================================
   BUTTONS
============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  font-family: var(--display);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.95rem 1.6rem;
  border-radius: 4px;
  transition: transform 0.18s ease, background 0.18s ease, color 0.18s ease, box-shadow 0.18s ease;
  border: 1px solid transparent;
  font-size: 0.95rem;
  cursor: pointer;
}
.btn:hover { transform: translateY(-2px); }
.btn--solid {
  background: var(--red);
  color: var(--ink);
  box-shadow: 0 8px 30px -10px var(--red);
}
.btn--solid:hover { background: var(--paper); color: var(--ink); }
.btn--ghost {
  border-color: var(--rule-strong);
  color: var(--paper);
}
.btn--ghost:hover { border-color: var(--paper); background: var(--paper); color: var(--ink); }
.btn--big {
  font-size: 1.1rem;
  padding: 1.2rem 2rem;
  background: var(--red);
  color: var(--ink);
  width: 100%;
}
.btn--big:hover { background: var(--paper); }
.btn--ghost-big {
  font-size: 0.9rem;
  padding: 0.9rem 1.4rem;
  border: 1px solid var(--rule-strong);
  width: 100%;
  color: var(--paper-mute);
}
.btn--ghost-big:hover { border-color: var(--paper); color: var(--paper); }

/* ============================================================
   SECTION ATOMS
============================================================ */
.diag__label, .channel__label, .niche__label, .moat__label,
.numbers__label, .site__label, .lock__label {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  color: var(--red);
  text-transform: uppercase;
  margin-bottom: 1.5rem;
}

/* ============================================================
   HERO
============================================================ */
.hero {
  position: relative;
  max-width: var(--maxw);
  margin: 0 auto;
  padding: clamp(3rem, 7vw, 6rem) clamp(1.25rem, 4vw, 3rem) clamp(4rem, 8vw, 7rem);
}
.hero::after {
  content: "";
  position: absolute;
  right: -10%;
  top: -10%;
  width: 60vmax;
  height: 60vmax;
  background: radial-gradient(circle at center, rgba(255, 45, 31, 0.18), transparent 60%);
  pointer-events: none;
  z-index: -1;
}
.hero__meta {
  display: flex;
  gap: 0.5rem;
  margin-bottom: clamp(1.5rem, 3vw, 2.5rem);
  flex-wrap: wrap;
}
.hero__meta-pill {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  background: var(--ink-3);
  border: 1px solid var(--rule);
  color: var(--paper-mute);
}
.hero__meta-pill--mute { background: transparent; }

.hero__title {
  font-family: var(--display);
  font-size: clamp(3.2rem, 11vw, 9.5rem);
  line-height: 0.86;
  letter-spacing: -0.02em;
  margin: 0;
  text-transform: uppercase;
  display: flex;
  flex-direction: column;
}
.hero__line {
  display: inline-block;
  opacity: 0;
  transform: translateY(20px);
  animation: reveal 0.9s cubic-bezier(.2,.7,.2,1) forwards;
}
.hero__line--1 { animation-delay: 0.05s; }
.hero__line--2 { animation-delay: 0.18s; color: var(--paper-mute); padding-left: 0.5em; }
.hero__line--3 { animation-delay: 0.32s; }
.hero__line--4 { animation-delay: 0.46s; padding-left: 1em; }
.hero__line--4 em {
  color: var(--red);
  font-style: italic;
  font-family: var(--serif);
  font-weight: 600;
}
@keyframes reveal {
  to { opacity: 1; transform: translateY(0); }
}

.hero__bottom {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  margin-top: clamp(2rem, 5vw, 4rem);
  align-items: end;
}
@media (max-width: 820px) {
  .hero__bottom { grid-template-columns: 1fr; }
}
.hero__sub {
  font-family: var(--serif);
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
  line-height: 1.55;
  color: var(--paper-mute);
  max-width: 36ch;
}
.hero__sub b { color: var(--paper); }
.hero__ctas {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
}

.hero__plate {
  margin-top: clamp(3rem, 6vw, 5rem);
  border-top: 1px solid var(--rule-strong);
  border-bottom: 1px solid var(--rule-strong);
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
}
@media (max-width: 820px) {
  .hero__plate { grid-template-columns: repeat(2, 1fr); }
}
.hero__plate-row {
  padding: 1.1rem 1rem;
  border-right: 1px solid var(--rule);
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}
.hero__plate-row:last-child { border-right: none; }
@media (max-width: 820px) {
  .hero__plate-row:nth-child(2n) { border-right: none; }
  .hero__plate-row { border-bottom: 1px solid var(--rule); }
}
.hero__plate-row span {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--paper-dim);
}
.hero__plate-row b {
  font-family: var(--display);
  font-size: 1.15rem;
  letter-spacing: 0.02em;
  color: var(--paper);
}
.hero__plate-row:last-child b { color: var(--red); }

/* ============================================================
   DIAGNOSIS
============================================================ */
.diag {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.diag__title {
  font-family: var(--display);
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 clamp(2.5rem, 5vw, 4rem) 0;
  max-width: 22ch;
}
.diag__title em { color: var(--red); font-style: italic; font-family: var(--serif); font-weight: 600; }

.diag__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--rule-strong);
  border: 1px solid var(--rule-strong);
}
@media (max-width: 980px) { .diag__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .diag__grid { grid-template-columns: 1fr; } }
.diag__card {
  background: var(--ink);
  padding: clamp(1.5rem, 3vw, 2.2rem);
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
  transition: background 0.2s ease;
}
.diag__card:hover { background: var(--ink-2); }
.diag__num {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  color: var(--red);
  margin-bottom: 0.5rem;
}
.diag__card h3 {
  font-family: var(--display);
  font-size: 1.4rem;
  margin: 0;
  letter-spacing: -0.01em;
}
.diag__card p {
  color: var(--paper-mute);
  margin: 0;
  font-size: 0.98rem;
}

/* ============================================================
   CHANNEL
============================================================ */
.channel {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.channel__title {
  font-family: var(--display);
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 clamp(2rem, 5vw, 3.5rem) 0;
}
.channel__split {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
}
@media (max-width: 900px) { .channel__split { grid-template-columns: 1fr; } }

.channel__numbers {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--rule-strong);
  border: 1px solid var(--rule-strong);
}
.stat {
  background: var(--ink);
  padding: 1.4rem 1.2rem;
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
}
.stat__k {
  font-family: var(--display);
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  letter-spacing: -0.02em;
  color: var(--paper);
  line-height: 1;
}
.stat__v {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--paper-dim);
}

.channel__mixhead {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  color: var(--red);
  text-transform: uppercase;
  margin: 0 0 1rem 0;
}
.channel__mixhead--mt { margin-top: 2rem; }

.bar {
  display: grid;
  grid-template-columns: 1fr 1.4fr auto;
  gap: 0.8rem;
  align-items: center;
  padding: 0.4rem 0;
  border-bottom: 1px dashed var(--rule);
  font-size: 0.92rem;
}
.bar__label { color: var(--paper-mute); }
.bar__track {
  height: 8px;
  background: var(--ink-3);
  border: 1px solid var(--rule);
  position: relative;
}
.bar__fill {
  height: 100%;
  background: var(--red);
  width: var(--w, 0%);
  animation: barfill 1s cubic-bezier(.2,.7,.2,1) 0.2s both;
}
@keyframes barfill {
  from { width: 0; }
}
.bar__val {
  font-family: var(--mono);
  font-size: 0.82rem;
  color: var(--paper);
}

.chips {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.chips li {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  padding: 0.4rem 0.85rem;
  background: var(--ink-3);
  border: 1px solid var(--rule);
  border-radius: 999px;
  text-transform: uppercase;
}

.channel__voice {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.05rem;
  color: var(--paper-mute);
  padding: 1rem 1.2rem;
  border-left: 3px solid var(--red);
  margin: 0;
}

/* ============================================================
   NICHE
============================================================ */
.niche {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.niche__title {
  font-family: var(--display);
  font-size: clamp(2.2rem, 6vw, 4.4rem);
  line-height: 1;
  letter-spacing: -0.015em;
  text-transform: uppercase;
  margin: 0 0 clamp(2rem, 5vw, 3.5rem) 0;
}
.niche__title em {
  color: var(--red);
  font-style: italic;
  font-family: var(--serif);
  font-weight: 600;
}
.niche__lede {
  font-size: clamp(1.05rem, 1.5vw, 1.25rem);
  color: var(--paper-mute);
  max-width: 60ch;
  margin: 0 0 2.5rem 0;
}
.niche__two {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--rule-strong);
  border: 1px solid var(--rule-strong);
}
@media (max-width: 760px) { .niche__two { grid-template-columns: 1fr; } }
.niche__col {
  background: var(--ink);
  padding: clamp(1.5rem, 3vw, 2.2rem);
}
.niche__col--accent {
  background: linear-gradient(160deg, rgba(255, 45, 31, 0.12), transparent 55%), var(--ink);
}
.niche__colhead { margin-bottom: 1rem; }
.niche__colkicker {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  color: var(--paper-dim);
  text-transform: uppercase;
  display: block;
  margin-bottom: 0.4rem;
}
.niche__col--accent .niche__colkicker { color: var(--red); }
.niche__col h3 {
  font-family: var(--display);
  font-size: 1.8rem;
  margin: 0;
  letter-spacing: -0.01em;
  text-transform: uppercase;
}
.niche__col ul {
  margin: 1.2rem 0 0 0;
  padding: 0;
  list-style: none;
}
.niche__col li {
  padding: 0.6rem 0;
  border-bottom: 1px dashed var(--rule);
  color: var(--paper-mute);
  font-size: 0.98rem;
}
.niche__col li:last-child { border-bottom: none; }
.niche__col--accent li { color: var(--paper); }

.niche__pin {
  margin: 2.5rem 0 0 0;
  padding: 1.2rem 1.4rem;
  background: var(--ink-2);
  border: 1px solid var(--rule);
  border-left: 4px solid var(--red);
  font-family: var(--serif);
  font-size: 1.05rem;
}
.niche__pin i { color: var(--gold); font-style: italic; }

/* ============================================================
   MOAT
============================================================ */
.moat {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.moat__title {
  font-family: var(--display);
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 clamp(2.5rem, 5vw, 4rem) 0;
}
.moat__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--rule-strong);
  border: 1px solid var(--rule-strong);
}
@media (max-width: 800px) { .moat__grid { grid-template-columns: 1fr; } }
.pillar {
  background: var(--ink);
  padding: clamp(1.8rem, 3.5vw, 2.6rem);
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
  transition: background 0.2s ease;
}
.pillar:hover { background: var(--ink-2); }
.pillar__num {
  font-family: var(--display);
  font-size: 2.4rem;
  color: var(--red);
  line-height: 1;
  margin-bottom: 0.6rem;
}
.pillar h3 {
  font-family: var(--display);
  font-size: 1.6rem;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0;
}
.pillar p {
  margin: 0;
  color: var(--paper-mute);
  font-size: 0.98rem;
}
.pillar__tag {
  align-self: flex-start;
  margin-top: 0.6rem;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  color: var(--ink);
  background: var(--gold);
  padding: 0.3rem 0.7rem;
  text-transform: uppercase;
}

/* ============================================================
   NUMBERS
============================================================ */
.numbers {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.numbers__title {
  font-family: var(--display);
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 1rem 0;
}
.numbers__sub {
  font-size: clamp(1rem, 1.4vw, 1.15rem);
  color: var(--paper-mute);
  max-width: 60ch;
  margin: 0 0 2.5rem 0;
}
.numbers__wrap {
  border: 1px solid var(--rule-strong);
  overflow-x: auto;
}
.proj {
  width: 100%;
  border-collapse: collapse;
  font-family: var(--mono);
  font-size: 0.92rem;
  min-width: 600px;
}
.proj th, .proj td {
  padding: 1rem 1.2rem;
  text-align: left;
  border-bottom: 1px solid var(--rule);
  border-right: 1px solid var(--rule);
}
.proj th:last-child, .proj td:last-child { border-right: none; }
.proj th {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--paper-dim);
  background: var(--ink-2);
  font-weight: 500;
}
.proj td b { color: var(--paper); }
.proj__hi { background: rgba(255, 45, 31, 0.06); }
.proj__hi td b { color: var(--red); }
.numbers__foot {
  margin-top: 1.5rem;
  font-family: var(--serif);
  font-style: italic;
  color: var(--paper-mute);
  max-width: 60ch;
}

/* ============================================================
   SITE — mockups
============================================================ */
.site {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.site__title {
  font-family: var(--display);
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 1rem 0;
}
.site__lede {
  color: var(--paper-mute);
  max-width: 60ch;
  margin: 0 0 2.5rem 0;
  font-size: clamp(1rem, 1.4vw, 1.15rem);
}

.site__mockups {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(1rem, 2.5vw, 1.5rem);
  margin-bottom: 3rem;
}
@media (max-width: 960px) { .site__mockups { grid-template-columns: 1fr; } }

.mock {
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.8rem;
}
.mock__chrome {
  background: var(--ink-2);
  border: 1px solid var(--rule-strong);
  border-bottom: none;
  padding: 0.5rem 0.7rem;
  display: flex;
  align-items: center;
  gap: 0.4rem;
  border-radius: 6px 6px 0 0;
}
.mock__dot {
  width: 8px; height: 8px; background: var(--ink-3); border-radius: 50%;
}
.mock__url {
  margin-left: 0.6rem;
  font-family: var(--mono);
  font-size: 0.72rem;
  color: var(--paper-dim);
  letter-spacing: 0.04em;
}
.mock__screen {
  background: var(--ink-3);
  border: 1px solid var(--rule-strong);
  border-top: none;
  padding: 1.2rem;
  border-radius: 0 0 6px 6px;
  min-height: 260px;
  display: flex;
  flex-direction: column;
  gap: 0.8rem;
}

/* mockup 1: home */
.mock__hero {
  background: linear-gradient(140deg, var(--red), rgba(255, 45, 31, 0.25)), var(--ink);
  padding: 1.5rem 1rem;
  border-radius: 4px;
  text-align: center;
}
.mock__brand {
  font-family: var(--display);
  font-size: 1.8rem;
  letter-spacing: 0.04em;
  color: var(--ink);
}
.mock__tagline {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  color: var(--ink);
  margin-top: 0.2rem;
}
.mock__grid3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.5rem;
}
.mock__tile {
  aspect-ratio: 1;
  background: var(--ink);
  border: 1px solid var(--rule);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.3rem;
  font-size: 0.7rem;
}
.mock__play {
  color: var(--red);
  font-size: 1.4rem;
}
.mock__cap {
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.06em;
  color: var(--paper-dim);
}

/* mockup 2: article */
.mock__akicker {
  font-family: var(--mono);
  font-size: 0.65rem;
  letter-spacing: 0.18em;
  color: var(--red);
}
.mock__ahead {
  font-family: var(--display);
  font-size: 1.05rem;
  line-height: 1.15;
  letter-spacing: -0.005em;
}
.mock__abody { display: flex; flex-direction: column; gap: 0.4rem; }
.mock__aline {
  height: 5px;
  background: var(--ink);
  border-radius: 2px;
}
.mock__aline--short { width: 55%; }
.mock__aembed {
  background: var(--ink);
  border: 1px solid var(--rule);
  padding: 0.6rem;
  border-radius: 4px;
  text-align: center;
  font-family: var(--mono);
  font-size: 0.7rem;
  color: var(--paper-dim);
  margin: 0.4rem 0;
}

/* mockup 3: shop */
.mock__shead {
  font-family: var(--display);
  font-size: 0.95rem;
  letter-spacing: 0.04em;
  color: var(--gold);
  margin-bottom: 0.2rem;
}
.mock__grid2 {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.5rem;
}
.mock__product {
  background: var(--ink);
  border: 1px solid var(--rule);
  padding: 0.5rem;
  display: flex;
  flex-direction: column;
  gap: 0.3rem;
}
.mock__pthumb {
  aspect-ratio: 1;
  background: linear-gradient(135deg, var(--ink-3), var(--ink-2));
  border-radius: 3px;
}
.mock__plabel {
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.04em;
  color: var(--paper-mute);
}

.mock figcaption {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.04em;
  color: var(--paper-dim);
  text-align: center;
  padding: 0 0.5rem;
}

.site__included {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  border: 1px solid var(--rule-strong);
}
@media (max-width: 700px) { .site__included { grid-template-columns: 1fr; } }
.site__included li {
  padding: 1.1rem 1.3rem;
  border-right: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  color: var(--paper-mute);
  font-size: 0.96rem;
  position: relative;
}
.site__included li:nth-child(2n) { border-right: none; }
.site__included li:last-child { border-bottom: none; }
.site__included li::before {
  content: "→";
  color: var(--red);
  margin-right: 0.6rem;
  font-family: var(--mono);
}
.site__included li b { color: var(--paper); }

/* ============================================================
   LOCK — final CTA
============================================================ */
.lock {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: var(--section-y) clamp(1.25rem, 4vw, 3rem);
  border-top: 1px solid var(--rule);
}
.lock__card {
  background:
    radial-gradient(circle at 80% 20%, rgba(255, 45, 31, 0.18), transparent 55%),
    var(--ink-2);
  border: 1px solid var(--rule-strong);
  border-radius: 4px;
  padding: clamp(2rem, 4vw, 3.5rem);
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: clamp(2rem, 4vw, 3rem);
}
@media (max-width: 860px) { .lock__card { grid-template-columns: 1fr; } }

.lock__kicker {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 0.6rem;
}
.lock__price {
  font-family: var(--display);
  display: flex;
  align-items: flex-start;
  gap: 0.2rem;
  margin-bottom: 0.8rem;
}
.lock__dollar {
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  color: var(--paper-mute);
  margin-top: 0.4rem;
}
.lock__big {
  font-size: clamp(4.5rem, 12vw, 8rem);
  line-height: 0.9;
  letter-spacing: -0.03em;
}
.lock__small {
  font-family: var(--mono);
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  color: var(--paper-mute);
  text-transform: uppercase;
  margin-bottom: 1.5rem;
}
.lock__bullets {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}
.lock__bullets li {
  position: relative;
  padding-left: 1.2rem;
  font-size: 0.95rem;
  color: var(--paper-mute);
}
.lock__bullets li::before {
  content: "+";
  position: absolute;
  left: 0;
  color: var(--red);
  font-family: var(--mono);
  font-weight: 700;
}
.lock__bullets li b { color: var(--paper); }

.lock__right {
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
  justify-content: center;
}
.lock__note {
  font-family: var(--serif);
  font-style: italic;
  font-size: 0.92rem;
  color: var(--paper-dim);
  margin: 0.5rem 0 0 0;
}

.lock__why {
  margin-top: 3rem;
  padding: 1.5rem 1.8rem;
  border-left: 3px solid var(--gold);
  background: var(--ink-2);
}
.lock__why h3 {
  font-family: var(--display);
  font-size: 1.4rem;
  margin: 0 0 0.6rem 0;
  text-transform: uppercase;
  letter-spacing: -0.005em;
}
.lock__why p {
  margin: 0;
  color: var(--paper-mute);
  font-size: 1rem;
  max-width: 65ch;
}

/* ============================================================
   FOOTER
============================================================ */
.foot {
  border-top: 1px solid var(--rule);
  padding: 3rem clamp(1.25rem, 4vw, 3rem);
  display: grid;
  grid-template-columns: 1fr 2fr 1fr;
  gap: 2rem;
  align-items: start;
  max-width: var(--maxw);
  margin: 0 auto;
}
@media (max-width: 760px) {
  .foot { grid-template-columns: 1fr; }
}
.foot__brand {
  font-family: var(--display);
  font-size: 1.4rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.foot__brand i { color: var(--red); font-style: normal; }
.foot__lines {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.04em;
  color: var(--paper-mute);
  text-transform: uppercase;
}
.foot__legal {
  font-family: var(--serif);
  font-size: 0.8rem;
  color: var(--paper-dim);
  font-style: italic;
  line-height: 1.5;
}

/* ============================================================
   REVEAL ON SCROLL — JS-augmented
============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.7s cubic-bezier(.2,.7,.2,1),
              transform 0.7s cubic-bezier(.2,.7,.2,1);
}
.reveal.is-in {
  opacity: 1;
  transform: translateY(0);
}

/* Active nav link */
.nav__links a.nav--active {
  color: var(--paper);
  position: relative;
}
.nav__links a.nav--active:not(.nav__cta)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -6px;
  height: 2px;
  background: var(--red);
}

/* ============================================================
   MOTION REDUCED — accessibility
============================================================ */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
  .hero__line { opacity: 1; transform: none; }
  .ticker__rail { animation: none; }
}